Hi, I'M HINA
In a beauty industry obsessed with 10-step routines, instant fixes, and chasing trends, I wanted to create something thoughtful and intentional. As someone who grew up under Florida’s hot sun struggling with dark spots and hyperpigmentation with little education around skin of color, I felt completely left out of the beauty conversation from an early age.
DEAU was born from that gap. It’s where my personal frustration met my lifelong love for Japanese skincare, and that’s why I created DEAU — smart skincare solutions for skin of color.
Backed by clinical research and Japan’s high tech, it tackles the number one cause of skin aging AKA uneven skin tone. Dark spots don’t just sit on your skin, they steal your light. DEAU is here to give you your light back and help you meet your best skin yet.
2019 –
The Idea
Back in 2019, I attended the world’s largest beauty expo in Italy. Standing in the middle of that global stage, surrounded by innovation from every corner of the industry, I felt certain — this was where I belonged.
From there, the vision became clear. I didn’t want to create just another product; I wanted to create the highest quality skincare in the world — smart, multitasking formulas that simplify routines, feel extraordinary on the skin, and reflect the concerns of women of color like myself.
2020 –
Dream Team
After speaking with nearly 50 manufacturers across Japan, I partnered with Japan’s top beauty manufacturer. With expert chemists dedicated to each category, each product was treated like its own masterpiece.
The next step was building an in-house consulting team of industry experts: a product development expert, a chemist and dermatologist consultant. Their combined expertise shaped every formula with clinical depth.
2021 –
R&D
We started with a blank slate: a dream list of benefits, textures, and ingredients for each product. Then came the raw material deep dive vetting each ingredient down to the source, demanding the highest-quality, most effective ingredients on the market.
What followed was hundreds of samples, tweaks, and tests refining each formula until it looked, felt, and performed like a dream product. We finally cracked the code to smart, supercharged, inclusive skincare.
2024 –
Packaging
We didn’t just want beautiful packaging, we wanted it to embody quiet luxury: clean, minimal, and designed to reflect the modern spirit of Tokyo — elevated, but never loud.
We challenged ourselves to create packaging that was both beautiful and mindful. We used recyclable materials and eliminated unnecessary components. It was about doing more with less without compromising function or aesthetic.
2025 –
The Launch
We finally moved into production — a dream come true and DEAU was no longer just an idea. Five years of meticulous formulation, hundreds of samples, and a global shutdown that nearly disrupted everything. Yet, we didn’t stop.
What started as a personal longing became a global mission: to create smart, supercharged Japanese skincare that simplifies self-care for every skin tone. This launch is more than a brand moment, it’s the beginning of a new era in skincare.
DEAU: A Love Letter to
Japanese Artistry
DEAU is my love letter to Japanese artistry, reimagined for the beautifully diverse world we live in. It’s a commitment to empowering confidence, simplifying routines, and redefining beauty rituals for everyone.
Every formula reflects my personal promise to deliver the very best because I know what it feels like to be overlooked, and I know how powerful it is to be seen.
When you hold a DEAU product, you’re holding a story. It’s the story of every girl dreaming of a beauty line that reflects her. It’s the story of a brand born to create smart timeless products for a smart consumer, redefining what beauty can do.
