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Why we exist

"I remember standing in Tokyo's beauty aisles, holding bottles that felt like works of art, wishing they were made for skin like mine. That's why I set out to create Deau."

Made in Japan’s top lab, we’ve created a formula that works smarter, faster, and harder for your skin tone. Deau is on a mission to create the best quality products for diverse skin. We design products exclusively for diverse skin because inclusion isn’t our style, excellence is.

At Deau, we have created Full Coverage Skincare™ that covers every angle, every layer, every need. Our Smart Multitasking formulas tackle skin problems from a 360-degree approach powered by our SmartACE Technology™.

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SmartACE Technology™

At Deau, we combine four key elements to create each hero product: 

Onsen Water: It’s not just water; it’s liquid magic. Straight from Japan’s legendary hot springs of Izumo, this mineral-rich water deeply hydrates.

Smart Actives: Target skin concerns with a laser-like accuracy, zooming in on problem spots and showing them the door.

Japanese Flowers: A fancy bouquet of Japan’s finest florals for your face, these carefully curated florals bring elegance while amplifying the formula’s overall efficacy.

Smart Soothing Blend: A soft blanket for your skin; calming, comforting, and delivering powerful results without a hint of irritation.

Our Smart Promise

SMART IS THE NEW CLEAN

At Deau, we believe true skincare excellence is about focusing on what goes into the formula–not on what’s left out. We are dedicated to including only the most effective and essential ingredients, chosen with purpose.

We develop our products in collaboration with Japan’s top manufacturer, where an expert team is dedicated to each formula. From formulation to production, no detail is overlooked, and no compromise is made. Every element, every choice, is intentional and guided by our dedication to integrity, quality, and responsibility. While clean beauty is reactive--removing the bad, smart beauty is proactive--adding the best.

At Deau, we’re setting a new standard in skincare—one where every single aspect of the formula serves a purpose. This sets Deau apart, proving that smart is truly better than clean.

  • Cruelty-free

  • Fragrance-free

  • Paraben-free

  • Vegan

  • Dermatologist Tested

  • Allergy Tested
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The Deau Purpose

Deau means ‘to meet’ in Japanese. It embodies our brand message, inspiring you to meet a new version of yourself that is more confident and self-assured, whilst retaining what makes you, you! Deau invites you to open a new door and Meet a New You.

Deau inspires you to be a ToneSetter: to shape trends rather than follow them, inspiring a new kind of confidence in yourself and others.

Here’s to setting the tone, every day, in every way. 

Let’s redefine beauty together.