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The Deau Edit

From thought pieces on skin to behind-the-scenes of our formulations, discover the philosophy and vision shaping the future of smart skincare.

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From Concept to Capsule: Building Our First Collection

From Concept to Capsule: Building Our First Collection

Skincare has never struggled with abundance. Shelves are crowded, routines grow longer, and new launches promise novelty more than necessity. What’...
Uneven Skin Tone Is the #1 Sign of Aging in Melanin-Rich Skin — Not Wrinkles

Uneven Skin Tone Is the #1 Sign of Aging in Melanin-Rich Skin — Not Wrinkles

I used to think anti-aging meant chasing wrinkles. Crow’s feet, laugh lines, the infamous “11s” between the brows — those were the markers of aging...
Beauty in Translation: What Japanese Skincare Gets Right & What It Misses

Beauty in Translation: What Japanese Skincare Gets Right & What It Misses

Japanese beauty has long been celebrated as the gold standard of skincare. From featherlight textures to precision formulations, J-Beauty showed th...
Welcome to DEAU: Why We Created Smart Skincare

Welcome to DEAU: Why We Created Smart Skincare

I used to think the future of skincare meant chasing “clean.” For over a decade, clean beauty was the loudest voice in the room — every ad, every l...